For most theatres, a West End transfer is the Golden Ticket, the chance to take their work to that tiny patch of illustrious venues from Shaftesbury Avenue to Covent Garden. Sometimes these are a roaring success; the new transfer of Ink, such a joy at The Almeida, is every bit as perfect at its new home in the Duke of York’s, Andrew Scott’s Hamlet retained its lovely intimacy in the bigger Harold Pinter space and anyone who saw the Young Vic’s A View from the Bridge in any venue couldn’t help but be astounded by its impact. But a transfer is also a gamble, and every year numerous plays fail because the decision to open the performance to new audiences is predominantly a commercial one, with artistic drivers taking second place.
There are three main types of West End transfer; the ones that move within London from the high-performing venues that attract the mainstream critics, best described as “off-West-End”; there are regional transfers from the powerhouses of the Theatre Royal Bath, the Bristol Old Vic, the Chichester Festival Theatre, the RSC in Stratford and the like; and there are the shows that come from Broadway. The latter two categories seem to suffer more often in the glare of the West End, partly, as Lynne Gardner recently pointed out because a 5 star show from Edinburgh feels very different when you put it in London, and partly because transfers are too often a poor fit for their new space. Crucially then, context is all.
Ink and Hamlet may have successfully sidestepped these problems, and arguably off-West End transfers fare better because they’re in front of exactly the same set of critics as their original run, but not all of them succeed. This year the Menier Chocolate Factory’s production of Love in Idleness proved a sell-out at its tiny London Bridge home and critical applause meant a transfer was inevitable. Yet, when it finally landed at The Apollo, it’s evident original charm felt a little lost on the bigger stage, playing to a less than full house on a Friday night. Likewise, plaudits rained in for the RSC’s production of Queen Anne in Stratford but although the story was interesting enough and well performed, in the less-than-full auditorium of the capacious Theatre Royal Haymarket (TRH) on another Friday night, it felt meandering and stilted.
Last year’s Alan Ayckbourn revival of How the Other Half Loves also fell foul of the TRH effect, drowning its comedy in acres of space. Perhaps the critics don’t notice from the visual comfort of the Stalls, but siting in the Upper Circle or Balcony the action felt more remote than it should. Yet, it’s not always this way and plenty of shows manage to play as effectively to the top of the house as to the bottom, so what is happening? The answer is that too often shows are transferring kit and caboodle, without taking the time to think about how they fit into their new space. Transfers can happen months after the original run, by which time the Director and Designer are on to other projects, but without more considered input into how the show will play in the new space, you end up with reams of discounted seats. It’s no surprise to hear that you could barely get into Hamlet at the Harold Pinter but the TRH were practically paying you to see Queen Anne in its final weeks.
Shows fail to dazzle in the West End for other reasons of course and perfectly decent productions of well-known plays with star names can represent some of the very best work in their region. But with just so much choice, so many approaches to performance and younger theatres pushing boundaries, some of these transfers can seem a little too safe, traditional and even old-fashioned. When London theatre-goers are offered the choice of seeing the umpteenth version of Hay Fever or The Importance of Being Ernest with a star of yesteryear, or Ivo van Hove, Jamie Lloyd or Robert Icke deconstructing an equally classic play and blasting new life through it, its innovation that usually wins. The same applies to Broadway transfers, like this year’s The Mentor for example, which in many ways play much safer than London shows and don’t always achieve the same level of critical appreciation they had in the States.
The point of all of this is to show that a West End transfer is not an end in itself, and the shows that do well have to earn their audience in exactly the same way as any new play opening in WC2. There are soaring successes that can equally come the few miles across town, from across the country or across the pond, but they work so well because they pay attention to their new context, to a different size stage, to a theatre with multiple seating levels and to the audiences hungry for interesting stories told in exciting ways.
Recently, the American Repertory Theatre production of The Glass Menagerie made a spectacular impact at The Duke of York’s, Ian McEwan and Patrick Stewart’s toured in No Man’s Land before finally arriving for a triumphant run at the Wyndhams late last year, while Oslo is doing great business at The National Theatre and is sure to triumph at the Harold Pinter as well. Within London, shows of incredibly quality have also earned their place in the West End; who hasn’t been impressed by The Ferryman which came from The Royal Court, and re-watching Hamlet at the Harold Pinter last month, the production had matured beautifully from its original Almeida run, retaining its intimacy, as if Andrew Scott was holding you hand and whispering his soliloquies into your ear, a private excoriation of soul between you and him.
This is the context then for the transfer of James Graham’s fantastic new play Ink which received its Golden Ticket to the West End after a sold-out and highly acclaimed run at The Almeida from June. Seeing it back then, it was instantly clear that Graham’s work was a masterpiece, a perfectly constructed piece of theatre that months on is still worth gushing about. Happily, every word of this original review still stands and it’s transfer not only provided another opportunity to see it, but, with enormous competition, proved that so far it is undoubtedly this year’s best new play. That banner has already been handed to The Ferryman, which in a big year for new work set a high bar, but although excellent and expertly directed, didn’t quite hit the emotional pitch or degree of darkness that the early scenes implied would come. Even with promising shows like The Network and Graham’s own rival new play Labour of Love still to come, Ink is an extraordinary piece of writing that has easily made the leap into West End history.
With almost the entire original cast still onboard, the show’s elaborately staggered design by Bunny Christie looks like a seedy den of journalistic compromise with desks and cabinets piled high, and feels like it was built especially for the Duke of York’s, so snugly does it fit the stage. It’s video screen backdrop plays host to Sun headlines from its first year of operation, as well as indicating scenes set at other newspapers, and offers a trail of dripping ink as the mood darkens, which seems more noticeable than it had been at The Almeida, adding much to the changing tone.
A second viewing means the story is familiar so there’s plenty of time to enjoy all the subtleties of director Rupert Goold’s production and the extensive research that shines through the writing. The opening scene, two men spotlight from the back, feels more like a deal with the devil than it did before, while Goold brings out the growing sense of camaraderie that Sun Editor Larry Lamb builds from scratch among his team of Working Class outsiders, showing how that team ethos was a driving force behind the success of The Sun in the early months. But crucially, although they stand together in the good times, in the second half when things take a darker turn rifts develop among them, based on taste, and slowly the play devolves into a series of smaller and smaller conversations until Lamb is alone onstage once again, isolated by his own choices.
Richard Coyle’s Larry Lamb is every bit as repellently fascinating, sympathetic and hateful as it was earlier in the summer. In Coyle’s performance Lamb is the embodiment of The Sun, a traditional fleet street man turned on his head by the populist cavalcade he unleashes. Initially reluctant, Lamb becomes the leader he needs to be to make his mark on the clubbable world of Fleet Street, and Coyle shows him unleashing a monster as he seeks the next sensationalist headline that will ensure he meets his target of outselling his rivals.
Bertie Carvel’s Rupert Murdoch is equally fascinating, a slightly twisted sliver of darkness that sets in motion the biggest sea change that journalism had ever seen, but manages to keep culpability at arm’s length. It’s a very physical performance, with a slight stoop and way of holding his head to the side as he rails against the Establishment that won’t ever accept him. One of the most intriguing aspects of Graham’s characterisation is seeing this aspect of Murdoch, the innovator who brings business-thinking to the newspaper industry, modernising its approach but all the while knowing the audience will understand the consequences so many decades on.
With many of the cast members reprising their original roles, there is an excellent support for the leads which ensure this remains a fantastic ensemble piece with not a character wasted, each one adding layers to the drama and background to the newspaper business that made The Sun’s approach so radical. There are great supporting performances from Sophie Stanton as formidable Women’s Editor Joyce Hopkirk who holds her own in a world of men, Justin Salinger as Brian McConnell the crime writer turned right-hand-man to Lamb, one of the lads who fears the paper’s direction, and Tim Steed as the buttoned-up Bernard Shrimsley whose love of fonts adds much hilarity.
Ink has made the most of its Golden Ticket to the West End and remains one of this year’s most unmissable shows. Happily situated at the Duke of York’s, the staging fits the space entirely and the multi-level aspect of the set plays to all the theatre’s seating levels. Beautifully constructed and superbly performed, Graham’s play is a fascinating insight into one of Britain’s most important industries and the period that set it on a new track. Getting a West End transfer right may be a huge gamble, but by prioritising the artistic transition toits new home, Ink shows how it should be done. And that’s one bit of news that isn’t fake.
Ink is at the Duke of York’s Theatre until 6 January. Tickets start at £15 for day seats. Follow this blog on Twitter @culturalcap1